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Digital Marketing & SEO

Take Traffic and Lead Generation Off Your Plate

You’re already busy managing campaigns that drive traffic and leads required to meet your monthly numbers. Maritz simplifies your life. We do the heavy lifting with digital marketing so you can spend your time attracting valuable customers to your dealership. 

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Generating Valuable Traffic for Automotive Websites

It can feel impossible to establish a bridge between clicks and conversions along the client’s purchasing journey. It’s frustrating when countless digital marketing strategies fail to produce real, tangible results. You don’t have time or money to waste. 

Partnering with a reputable team of dealership marketing experts can transform stubborn clicks into profitable conversions once and for all. Dealers across the country look to Maritz automotive experts when they need to improve the digital customer experience. 

As dealership SEO experts, we understand the challenge of capturing the right customer’s attention while they’re at key points in the buyer’s journey.

Digital Marketing That Uses Data To Understand People & Drive Leads

Data-driven, human-centered marketing strategies help you surpass KPIs and lead generation targets. Our digital marketing and dealership SEO experts use real-time data and proven performance improvement programs that make results profitable and predictable. 

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Automotive SEO expert in orange sweater reviews predictive metric insights on a tablet

Dealer-Specific Predictive Metric Insights

While following overall market trends is helpful in determining digital marketing strategy, nothing is as essential to a dealership’s marketing success as identifying which metrics best determine success and opportunities for future growth.   

Once these marketing priorities and metrics are determined, our dealership marketing experts can begin their hunt for valuable clients.   

Our team of digital marketers at Maritz leverages their dealership expertise and comprehensive analysis of both real-time and historical data to accurately predict future outcomes for those key metrics. 

Digital Ads That Deliver Customers: Leverage Buyer Intent at Scale

As automotive experts, we know how to use data that indicates buyer intent. We collaborate with you to create ads that increase conversions. 

Mindful of your spend, we start with pilot programs to see what works. After rolling out broadly, our dealership marketing experts adapt and optimize so you get continued results.  

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Enhanced Targeting Capabilities at Any Budget

Effective implementation of a well-crafted digital marketing strategy is crucial for maximizing return on investment. We can deliver results for any budget, scaling results with spend. 

Our talented dealership marketing experts improve conversion rates and other KPIs using compatible, scalable digital marketing and SEO solutions. 

Dealership Digital Marketing That Prioritizes Your Needs

Let’s take your marketing results to the next level with our team of dedicated dealership SEO experts and automotive marketing analysts.  

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Close Contact With Your Digital Partner

Our dealership marketing experts are an extension of your team. They discuss trends, performance indicators and continuous improvement of your digital marketing strategy in monthly meetings. They’re available to quickly answer questions and provide thoughtful insight into any marketing or SEO requests. 

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Measurable Marketing

Our dealership marketing experts provide our partners with data-backed solutions for their specific marketing woes. You receive clear reports that include unique insights and recommendations so you’re never left in the dark. 

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Proven Dealership Experience

Trusted by nearly every automotive manufacturer in the country, our dealership marketing experts have decades of industry experience and know how to deliver high-quality leads and improve KPIs. 

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Time-Saving Results

We work with dealership marketing personnel to do the time-consuming heavy lifting with digital marketing that drives traffic and leads, freeing them up to focus on critical areas of strategy and dealership operations. 

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Solutions To Meet Your Size & Scale

We have unique and effective solutions customized for any size from sole dealerships to country-wide programs. We’re proud to provide out-of-the-box dealer solutions with the ability to scale up or down at a moment’s notice. 

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SEO Focused on Your Needs

Our dealership SEO experts implement cutting-edge research that improves page rankings for the queries most likely used by your buyers. Our strategists identify areas to add and improve your web content to rank highly among billions of daily search queries. 

Dealership Marketing Solutions

Let’s take your marketing results to the next level with our team of dedicated dealership SEO experts and automotive marketing analysts.  

Paid Search

Unlock valuable ad space access to billions of queries with paid search by placing your ads above organic user results on popular search engine webpages. 

Affinity & Intent

Create in-market ads that target consumers contextually based on their demographic data, past search history, online habits, interests and their location in the buyer’s journey/funnel.

Paid Social

Generate online buzz about your company with paid ads on popular social media platforms, including Facebook, Instagram and LinkedIn. 

In-Language Advertising

In a technologically connected world, our cross-language digital expertise allows dealerships to intentionally target and connect with customers who face a language barrier with non-English marketing content and targeting efforts.

Digital Out-of-Home (DOOH) Advertising

We bring your digital marketing plan to the big screen with DOOH adverts, including digital billboards and rotating display panels, to engage customers in an unexpected way.

Display, Video & Audio

Engage your audience with unique text, image, video or audio advertising. 

Pre-Roll Video 

Our visually appealing video ads can populate at the beginning of an online video, such as on YouTube, to engage with target audiences at the right place in their buyer’s journey. 

Connected TV

Take your marketing efforts to Roku City with CTV advertising embedded into the displays of Smart TVs, Xboxes, mobile apps and more.

27%

increased organic and paid traffic

1,010%

increase in average dealership sessions per month

26.5%

increased total on-site conversions

75%

of sessions were from paid media

 “[Maritz] is very, very knowledgeable. I love the approach they bring to problems. I have always felt that the people at [Maritz] were part of our team. To this day, that is a huge differentiator.”

Marketing Director at McCarthy Auto Group

Consumer marketing for one of the largest EV point-of-sale programs in the U.S. focused on generating awareness of a statewide electric vehicle incentive program. By educating consumers about the program and driving engagement with key content resources on the program website, our client increased website traffic  over the course of the program.

Let’s partner in growing your dealership.

Our long-time client partners agree: as dealership marketing experts, we keenly understand the importance of the human touch in all digital marketing and SEO efforts. Drop us a line to see how we can help your dealerships.

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